Keep Your Customers First With A Mobile Site

 

Picture yourself driving down the road trying to find a Sushi restaurant that you are meeting a client at.  As you are driving around you don’t see it anywhere and are already late. Now what do you do?

If you are like over 50% of Americans today, you pull out your smart phone and search for the place you are looking for on Google, Google Maps, or go directly to their website…  If you end up on their website and it is hard to read and impossible to find the phone number and get directions, what is your impression of this restaurant?

This is just an example of thousands of scenarios that a potential customer can come across where they would need to look at your website on their phone.  With today’s 4G, fast moving, have to have information now, society, you need to keep your customers web user experience a top priority.  Here are a few statistics that you should keep in mind when thinking about what priority a mobile website should be for you:

  • By 2013 more than 50% of people will use their phones to get online rather than PCs
  • 40% of people have turned to a competitors website after a bad mobile experience
  • 60% of users expect a mobile site to load in less than 3 seconds
  • 79% of people prefer mobile websites for product reviews

Getting Started

Now that you are fully aware of the importance of mobilizing your website, lets look at a few tools you can use to see how you are doing currently.  Google has been heavily pushing businesses going mobile and created a tool to let you know how your current website is performing on mobile browsers
 http://www.howtogomo.com/en/#gomo-meter. Take a few minutes and put your url into this tool and take a look at the results. Although this is a very basic test, if you see that your page speed is slow, images are missing, and the text is microscopic, then your need for a mobile site is apparent.
If you use WordPress as your Content Management System their are simple Free Plugins you can use to get you by, while you develop a separate mobile website.  Although these plugins will immediately improve the mobile user experience, they are not a substitute for having a well designed mobile website.
Here are a few things to keep in mind when developing your Mobile Website:
  • Easy to locate Call button
  • Functional map tool
  • Condensed content
  • Rearranged navigation to accommodate most important pages for someone seeking info on the go
  • Larger font for easy reading without having to magnify
  • Prominent search tool
  • Access to the regular desktop site
*Not all apply to online only businesses
I know that you would agree with the “Customer First” mentality.  A Mobile Website is a gift that will not only give you more business over time, but just as important, it will tell your customers that you care about their user experience.
If you need help developing your Mobile Website, Aftershock Enterprises is here to help you.  We specialize in creating user friendly websites, and look forward to helping you with any needs you may have!