Picture yourself driving down the road trying to find a Sushi restaurant that you are meeting a client at. As you are driving around you don’t see it anywhere and are already late. Now what do you do?
If you are like over 50% of Americans today, you pull out your smart phone and search for the place you are looking for on Google, Google Maps, or go directly to their website… If you end up on their website and it is hard to read and impossible to find the phone number and get directions, what is your impression of this restaurant?
This is just an example of thousands of scenarios that a potential customer can come across where they would need to look at your website on their phone. With today’s 4G, fast moving, have to have information now, society, you need to keep your customers web user experience a top priority. Here are a few statistics that you should keep in mind when thinking about what priority a mobile website should be for you:
- By 2013 more than 50% of people will use their phones to get online rather than PCs
- 40% of people have turned to a competitors website after a bad mobile experience
- 60% of users expect a mobile site to load in less than 3 seconds
- 79% of people prefer mobile websites for product reviews
- Easy to locate Call button
- Functional map tool
- Condensed content
- Rearranged navigation to accommodate most important pages for someone seeking info on the go
- Larger font for easy reading without having to magnify
- Prominent search tool
- Access to the regular desktop site