Gaining followers on social media is not a very difficult thing to do if you know how to make your presence known. You need to know what people are looking for and how to appeal to them. But first, you need to identify your goals and objectives. You can’t get anywhere without knowing what you want out of it. You need to know how to work the platform you are using, who you are trying to reach out to, and what your main goals are. From there, you can start to build a relationship. You need to let them know that you are human and are just like them. You want them to see you as a friend and not an automated program. You can respond to their posts or interact with them when they talk about your company. Also, make sure you include your social media icons and information on your main website. It will make it easier for people that are reading your information to like and follow you on social media. When posting on your accounts, make sure you are posting valuable and pertinent information. Good content will keep people engaged, further bringing in more money. If you engage with the people that respond to you, it will make them feel like you are truly listening to what they want. Their feedback will also help you determine what to post next. In order to optimize your social media accounts, use keywords that relate to your business that will pop up on search engines. Many recommend to use hashtags as well. It will bring more people to your accounts and website; but don’t go overboard with pointless tags. Remember, you need to spice it every once in awhile. Try using games, or trivia, or even give something away for free. It’s a great way to build up excitement and to bring in more customers. It is also very important that you post frequently. Set up a comfortable schedule in which you can post but not overload them with information. You do not want to have a long period of time where you don’t post anything otherwise people will lose interest. Along the way, there will probably be people who disagree with you. It is very important to keep your cool and stay professional. It is crucial that you respond to their complaints quickly and calmly. You can also provide Q & A’s to help people better understand you and your mission. You can make your social media accounts very successful if you follow these steps. Clients will respond to you if they feel like you care about them.