ftershock Weekly | Episode 54 | What the FTA?

What the FTA? Well hello, and welcome to episode 54 of Aftershock Weekly. This week I want to talk to you about a display advertising tactic called geofencing, and then geofencing with FTA—or what we call “Foot Traffic Attribution.” It’s kind of the new, cool...

Aftershock Weekly | Episode 53 | Questionable Marketing

Questionable Marketing Well hello, and welcome to Episode 53 of Aftershock Weekly. This week I want to propose three questions to you that you want to be asking that’ll help you better define your digital marketing—or should I say overall marketing efforts. Question...