ftershock Weekly | Episode 54 | What the FTA?

What the FTA? Well hello, and welcome to episode 54 of Aftershock Weekly. This week I want to talk to you about a display advertising tactic called geofencing, and then geofencing with FTA—or what we call “Foot Traffic Attribution.” It’s kind of the new, cool technology that a lot of people are using, whether you’re[…]

Aftershock Weekly | Episode 53 | Questionable Marketing

Questionable Marketing Well hello, and welcome to Episode 53 of Aftershock Weekly. This week I want to propose three questions to you that you want to be asking that’ll help you better define your digital marketing—or should I say overall marketing efforts. Question number one: what is currently working to bring in new customers? Maybe[…]

Aftershock Weekly | Episode 47 | Facebook Marketing Part 1: Ad Objectives and Strategies

Facebook Marketing Part 1: Ad Objectives and Strategies Well hello and welcome to Episode 47 of Aftershock Weekly. This week, we’re going to start a part of a two-piece series on Facebook advertising. First, we’re going to talk about this week the different types of Facebook advertising. You have Awareness, Consideration, and Conversion. Awareness is[…]

Aftershock Weekly | Episode 44 | Tips for Managing your Pay-Per-Click Campaign

Tips for Managing your Pay-Per-Click Campaign Well hello, and welcome to Episode 44 of Aftershock Weekly. This week we’re going to talk about Pay-Per-Click Marketing again. It’s good to refresh on what’s important when you’re building out pay-per-click campaigns, what to look at, what to focus on so you can get the best results. So[…]

Aftershock Weekly | Episode 18 | Marketing to Millennials

Marketing to Millennials Well hello, and welcome to week 18 of Aftershock Weekly. This week we’re going to talk about “Marketing to Millennials”. Is there anything more millennial than Dutch Bros. and white coffee? I don’t even know what white coffee is. Before we get into it, let’s talk about who millennials are. Millennials can[…]