Aftershock Weekly | Episode 47 | Facebook Marketing Part 1: Ad Objectives and Strategies

Facebook Marketing Part 1: Ad Objectives and Strategies Well hello and welcome to Episode 47 of Aftershock Weekly. This week, we’re going to start a part of a two-piece series on Facebook advertising. First, we’re going to talk about this week the different types of Facebook advertising. You have Awareness, Consideration, and Conversion. Awareness is[…]

Aftershock Weekly | Episode 44 | Tips for Managing your Pay-Per-Click Campaign

Tips for Managing your Pay-Per-Click Campaign Well hello, and welcome to Episode 44 of Aftershock Weekly. This week we’re going to talk about Pay-Per-Click Marketing again. It’s good to refresh on what’s important when you’re building out pay-per-click campaigns, what to look at, what to focus on so you can get the best results. So[…]

Aftershock Weekly | Episode 18 | Marketing to Millennials

Marketing to Millennials Well hello, and welcome to week 18 of Aftershock Weekly. This week we’re going to talk about “Marketing to Millennials”. Is there anything more millennial than Dutch Bros. and white coffee? I don’t even know what white coffee is. Before we get into it, let’s talk about who millennials are. Millennials can[…]