3 Key Metrics for Google Analytics Well hello, and welcome to Episode 50 of Aftershock Weekly. We made it to the half century mark. So this week we want to talk about what Google Analytics and really some Key Metrics that will help you make better decisions on how you build pages on your site,[…]

Marketing Basics: Reach and Frequency Well hello, and welcome to Aftershock Weekly, Episode 49. This week I want to talk to you about something in marketing that is very important, and a lot of times misunderstood. Two things: Reach, and Frequency. Any time you’re doing advertising, when it comes to display advertising, and that could[…]

Facebook Marketing Part 2: Ad Deployment Well hello, and welcome to Episode 48 of Aftershock Weekly. This week we’re going to continue on our series on Facebook advertising, and we’re going to talk about best practices in targeting. The first thing is choosing your audience. Now this is location, demographics, interests-so let’s just go through[…]

Content Agility: How to Make the Most of Video Well hello, and welcome to Episode 46 of Aftershock Weekly. This week, we’re going to go back to SEO. Last week, we talked about directories and why it’s important that all of the information in all of the directories is exactly the same for SEO purposes.[…]

New Year? Too Late Well hello, and welcome to Aftershock Weekly, Episode 42. This week we’re going to talk about 2018. It’s right around the corner, we’ve got about 20 days as this is being filmed. So, I want to talk about a few things you can do to make it the best year yet—for[…]

Holiday Marketing Mistakes Well hello, and welcome to episode 41, and this week’s Aftershock Weekly. This week, we’re going to talk about the DON’Ts of what to do for your marketing for the holiday. Last week we talked about what to DO, so this week we’re going to talk about some DON’Ts. Number 1: don’t[…]

Marketing for the Holidays Hello and welcome to Episode 40—this week’s Aftershock Weekly. You might be wondering why am I wearing this ridiculous elf costume? Well, it’s because of what we’re going to talk about is marketing for the holidays. Happy Holidays to you and your family! You know it’s just that time where for[…]

How-to: Viral Marketing Hello and welcome to Episode 39 of Aftershock Weekly. This week we’re going to have some fun and we’re going to talk about How to Viral Market. All right, so there’s different components to viral marketing, and to just start out, let me just say that there’s no silver bullet. You can’t[…]

Trends in Web Design for 2018 Well hello, and welcome to Episode 38 of Aftershock Weekly. This week, we’re going to talk about some website trends for 2018. Right now, it’s November, so you should be planning on what you want to do for 2018. Here’s a couple tips and trends that will help you[…]

Millennial Marketing Insights Millennials again. Now I know we had done an episode about this not too long ago, but it’s an all-important segment, demographic that is starting to take over, have a lot more buying power, and that a lot of people have misconceptions of—you know—they might be ruining the way things are bought[…]