Don’t Crash—Use A Landing Page Well hello, and welcome to Episode 61 of Aftershock Weekly. This week we’re going to talk about a very important topic: landing pages. Now, if you’re running any advertising, like Facebook, Google, Bing, display ads, you’re sending traffic somewhere. What I want you to consider is sending it to a[…]
Vertical Focus: Dental Practice Well hello, and welcome to Episode 60 of Aftershock Weekly. This week is specially geared towards Dentists. Chances are, if you’re watching this, you are in the Dental practice—whether you work at a Dental office or you are a dentist yourself, we’re targeting you—because we have some important information to help[…]
Vertical Focus: Real Estate [music intro, tap for audio] Well hello, and welcome to episode 59 of Aftershock Weekly. This week, we’re going to focus on the Real Estate Vertical. So if this is targeted to you—you’re seeing this because you’re a realtor. So, understanding online lead gen. Online lead gen is difficult, and the[…]
Perfecting Lead Follow-Up Well hello, and welcome to Episode 57 of Aftershock Weekly. This week we’re going to talk about Lead Follow-up. It’s very important, because you spend a lot of time, a lot of money, and a lot of energy generating leads for your business, and you want to make sure they’re followed up[…]
Fine-Tuning your Customer Personas Well hello, and welcome to Episode 56 of Aftershock Weekly. This week, I’m going to talk about Fine-Tuning your Customer Personas. So, as a recap, we talked about Customer Personas a little while back, and we talked about who they were. So today what we want to do is talk about[…]
Planned Momentum Well hello, and welcome to Aftershock Weekly, Episode 55. This week we’re going to talk again about momentum. We talked about it about six months ago in a video we’d done, but since it’s something that’s ongoing, momentum doesn’t always stay hot or it doesn’t always slow down, and it’s constantly evolving, I[…]
Goals for Growth Well hello, and welcome to Episode 52 of Aftershock Weekly. This week I want to talk about something that you probably don’t think about very often. And who I’m talking to today is if you own your own business, whether it’s small or big, whether you’re looking to get re-started into a[…]
3 Key Metrics for Google Analytics Well hello, and welcome to Episode 50 of Aftershock Weekly. We made it to the half century mark. So this week we want to talk about what Google Analytics and really some Key Metrics that will help you make better decisions on how you build pages on your site,[…]
Marketing Basics: Reach and Frequency Well hello, and welcome to Aftershock Weekly, Episode 49. This week I want to talk to you about something in marketing that is very important, and a lot of times misunderstood. Two things: Reach, and Frequency. Any time you’re doing advertising, when it comes to display advertising, and that could[…]
Facebook Marketing Part 2: Ad Deployment Well hello, and welcome to Episode 48 of Aftershock Weekly. This week we’re going to continue on our series on Facebook advertising, and we’re going to talk about best practices in targeting. The first thing is choosing your audience. Now this is location, demographics, interests-so let’s just go through[…]