Don’t Crash—Use A Landing Page Well hello, and welcome to Episode 61 of Aftershock Weekly. This week we’re going to talk about a very important topic: landing pages. Now, if you’re running any advertising, like Facebook, Google, Bing, display ads, you’re sending traffic somewhere. What I want you to consider is sending it to a[…]

Vertical Focus: Dental Practice Well hello, and welcome to Episode 60 of Aftershock Weekly. This week is specially geared towards Dentists. Chances are, if you’re watching this, you are in the Dental practice—whether you work at a Dental office or you are a dentist yourself, we’re targeting you—because we have some important information to help[…]

Vertical Focus: Real Estate [music intro, tap for audio] Well hello, and welcome to episode 59 of Aftershock Weekly. This week, we’re going to focus on the Real Estate Vertical. So if this is targeted to you—you’re seeing this because you’re a realtor. So, understanding online lead gen. Online lead gen is difficult, and the[…]

Perfecting Lead Follow-Up Well hello, and welcome to Episode 57 of Aftershock Weekly. This week we’re going to talk about Lead Follow-up. It’s very important, because you spend a lot of time, a lot of money, and a lot of energy generating leads for your business, and you want to make sure they’re followed up[…]

Fine-Tuning your Customer Personas Well hello, and welcome to Episode 56 of Aftershock Weekly. This week, I’m going to talk about Fine-Tuning your Customer Personas. So, as a recap, we talked about Customer Personas a little while back, and we talked about who they were. So today what we want to do is talk about[…]

Planned Momentum Well hello, and welcome to Aftershock Weekly, Episode 55. This week we’re going to talk again about momentum. We talked about it about six months ago in a video we’d done, but since it’s something that’s ongoing, momentum doesn’t always stay hot or it doesn’t always slow down, and it’s constantly evolving, I[…]