Aftershock Weekly | Episode 47 | Facebook Marketing Part 1: Ad Objectives and Strategies

Facebook Marketing Part 1: Ad Objectives and Strategies Well hello and welcome to Episode 47 of Aftershock Weekly. This week, we’re going to start a part of a two-piece series on Facebook advertising. First, we’re going to talk about this week the different types of Facebook advertising. You have Awareness, Consideration, and Conversion. Awareness is[…]

Aftershock Weekly | Episode 44 | Tips for Managing your Pay-Per-Click Campaign

Tips for Managing your Pay-Per-Click Campaign Well hello, and welcome to Episode 44 of Aftershock Weekly. This week we’re going to talk about Pay-Per-Click Marketing again. It’s good to refresh on what’s important when you’re building out pay-per-click campaigns, what to look at, what to focus on so you can get the best results. So[…]

Aftershock Weekly | Episode 40 | Marketing for the Holidays

Marketing for the Holidays Hello and welcome to Episode 40—this week’s Aftershock Weekly. You might be wondering why am I wearing this ridiculous elf costume? Well, it’s because of what we’re going to talk about is marketing for the holidays. Happy Holidays to you and your family! You know it’s just that time where for[…]

Aftershock Weekly | Episode 39 | How-to: Viral Marketing

How-to: Viral Marketing Hello and welcome to Episode 39 of Aftershock Weekly. This week we’re going to have some fun and we’re going to talk about How to Viral Market. All right, so there’s different components to viral marketing, and to just start out, let me just say that there’s no silver bullet. You can’t[…]