Don’t Crash—Use A Landing Page

Well hello, and welcome to Episode 61 of Aftershock Weekly. This week we’re going to talk about a very important topic: landing pages.

Now, if you’re running any advertising, like Facebook, Google, Bing, display ads, you’re sending traffic somewhere. What I want you to consider is sending it to a landing page rather than your website. Here’s why: when you send traffic to your website, in a specific page on there, there’s a lot going on. There’s a big navigation on the top, there’s forms—there’s a lot of things to do that might not be the action that you’re trying to get them to do. You might be trying to get them to download a pass, maybe you’re trying to get them to buy something, I don’t know.

But when you send them to a landing page, there is no navigation now. They have to focus on exactly what your offer is on that page, and then they have to take an action. So it’s important to consider a landing page. Now, where can you get one? There’s ClickFunnels, there’s LeadPages, you can do one on your WordPress site and download a plugin. I recommend ClickFunnels or LeadPages.

It’s pretty easy to work with, inexpensive, and it comes with stats, it allows you to mask with your own domain, and you can change it out and add more funnels if you want—so you can go from one landing page and then to maybe a checkout page and then to a thank you page. It allows you to build all of that. They also have pre-built templates so you just need to change out the text or add a video. So we have some really good examples.

If you’d like, comment below and I will give you the examples of ours we found to be really effective, in many different verticals: Dental, Insurance, Real Estate, Mortgage, Health Clubs. We’ve got a lot. So that’s the first thing with landing pages.

You want to make sure that your landing page is mobile friendly, that it works on all devices and it loads fast. So that’s another reason for using one of those external companies to host your landing page. There’s also forms if you want to use, like WooFoo, that you can put inside there if there’s information you want to capture, or you can use one that’s prebuilt within ClickFunnels or LeadPages.

Now I’m going to leave you with this bonus tip, and that’s the landing page. The landing page is a very often-missed opportunity, and here’s why. Let’s say somebody fills out a form, or they buy something, well what happens next? They go to a thank you page—a confirmation page. Now they’re wondering okay, what do I do next? They’re captivated. That’s the one place you have somebody captivated, looking for answers. Well, why not try to upsell them? Why not try to get them to bring a friend, if it’s a pass? Why not try to have them take another action, show them a video of something they can do to get more out of your service or product, because you have their attention.

Now also, you should have a tracking pixel on your thank you page, as well. Because remember, if you’re building a tracking pixel for Facebook or display advertising, now you’ve got a buyer’s list. You’ve got a lead list. Those people were interested enough to give you their information, you can advertise back to them. So we’re going to talk about that a little bit more on a whole level of digital marketing next week in Episode 62.

So thanks for tuning in, we’ll see you next week!