SEO to Grow

Hello! Welcome to Episode 6 of Aftershock Weekly. This week’s episode is called SEO to Grow. This week I want to address something we’re asked about all the time at Aftershock Digital—something that’s also one of the services we offer: Search Engine Optimization. Search Engine Optimization is how we take your website, make it as readable as possible to the search engines, and then help grow authority to your pages for the keywords you want to rank for.

So, let’s talk about how this is done. I want to dispel a lot of the questions people have about SEO and what it actually is. There’s two main kinds of Search Engine Optimization. You have Onsite SEO, and Offsite SEO.

Let’s start with Onsite SEO. The first thing to think about is your website’s Title Tags. Title tags are exactly what you might think: the title of your page. You’re telling Google, “Hey, here’s the title of my page.” So, let’s say you have a dental website and you want to start showing up in searches for “Dentists in Chandler”. Well, for this page, you’d want to have Chandler Dentist in your title. You’d also want to identify any specific service that page is talking about.

The next way search engines learn about your page is through your Header Tags. Header tags are identified in the coding of your website by h1, h2, h3, h4, and h5. Header tags are what tell the search engines about different parts of your page in descriptions, so that you can put different keywords that are relevant to each keyword you’re trying to rank for within those sections and headers.

Next: Meta Info. So, when you do a Google search, in your results you’re going to see a title, which is the link, and then right underneath that you’re going to see a description of the website. Well, this can be coded to pull directly from your meta-description. Again, this is something that tells Google what that page is about, so that the search engine can serve up the best results to people searching for keywords around that subject.

Next, let’s talk about Alt Tags. Alt tags are text coded within images. Obviously, a search engine cannot read what an image is, so you can put what’s called an alt tag, and enter a description of what that image is about. This is something you can do to describe the image for people that are visually impaired, and you can also put in something specific to the keyword that you’re trying to rank for.

Next, Internal Links. These are links within your site to other subjects that pertain to each page. So, let’s say we’re talking about a dental page again, and we’re talking about services, and one of the services you offer is teeth whitening. Well, there should be a link on your website for teeth whitening that takes website visitors to the teeth whitening page on your website.

Now, this isn’t a one-time thing. Onsite SEO is a continual adjustment, and one thing you can do to add great content to your website is blog regularly. You can write about specific subjects that, again, link to static pages on your website that reference in your blog. So, there’s some specific ways to do this, but that’s a good way for you to put out new content, and for search engines to see that you have new content, so that you can again grow your relevance and have more content out there for you to link back to.

So now that we’ve talked about Onsite SEO, let’s talk about Offsite SEO. It’s just how it sounds. These are the things that you’re doing outside of your website to try to link back and grow authority to your website. The first thing we’ll talk about is Directories. It’s important that directories say the same things to the search engines that your pages say about your website. So, you want your address, your phone number, your description of your services, the services you offer—all of these things need to say the same thing, so that it starts to build up authority for those different services and categories you want to rank for, and it shows all the same information for your website. There’s a lot of great tools for this: I’ll leave a few in the video description.

Next, let’s talk about External Backlinks. Well, what is an external backlink? Well, that is another website or social media platform that has a link back to your website, whether that link leads to an internal page, or a home page. You want to find websites that have high authority and relevance in your industry, and then find a way to link those back to your website. These links, again, increase the authority of your website and help you boost up in the rankings.

So, as you see, SEO is not rocket science, but you need a great strategy. Make sure you are setting up a great strategy to continue growing the authority of your webpage, and make it as readable as possible to the search engines.

Thank you so much for tuning in to Episode 6 of Aftershock Weekly. We look forward to seeing you next Monday, and with that, we’ll leave you with a quote.