Well hello, and welcome to Aftershock Weekly, Episode 55. This week we’re going to talk again about momentum.
We talked about it about six months ago in a video we’d done, but since it’s something that’s ongoing, momentum doesn’t always stay hot or it doesn’t always slow down, and it’s constantly evolving, I thought it’d be a good time to bring it up again.
Because momentum can be one of those things in your business where you’ve got a ton of new clients coming, you’ve got a pipeline that’s building, your business is growing, and it can cover up a lot of mistakes, a lot of issues and errors. Because when there’s new clients coming into your business or there’s new customers and sales are growing, a lot of times you’re not paying attention to the details. What I would say is, if you have momentum, take some time to dive into the details as well to see what you could be doing to even more increase your momentum. But momentum can also be very glaring if it’s stopped or halted when you’re looking at things, things like maybe your mail that works with you, or your product maybe isn’t as good as it should be, or your cash flow isn’t where it needs to be, and it can be very glaring when you don’t have the momentum in your business. So here’s a few things that you can do, and I’m going to give you three steps so that you can start planning for momentum and building it starting today.
The first thing you have to do is you have to establish a plan for momentum, meaning what does that look like. Well, here as an agency, what it looks like is we need to have X amount of new clients come in on a monthly basis, and we need to make sure that we have new business coming in. If you own an online retail store, that means that you have to have a certain amount of new sales that cover what your costs are as a business and that allow you to continue to grow from, you know, zero to a thousand, or a thousand to a million, whatever that case is. But you have to have that expectation of what momentum looks like. So write that down.
Second, create a plan of how to get it. So let’s just say it is, you want to get fifteen new customers a month. How are you going to do it? How does your pipeline look? Where do your referrals come from? Where does your business come from? What can you do to grow your business and your network? What do you do to grow your digital space? How do you get more traffic to your website? That’s all part of generating new business, new leads, and eventually new customers for you. So once you have that plan established, put some dates on it. Say, I want to accomplish this every month, and I want to make sure over the next six months, my end goal is X. So that every month you have something that you’re going towards, a benchmark or a goal that you’re going to accomplish.
Lastly, make yourself accountable to someone. Find maybe someone that works with you in your business, maybe it’s a partner, maybe it’s an employee, maybe it’s your spouse. But someone that you can say hey, here’s what my goal is, I want to be accountable for this, so I’m going to report to you on what we’re doing, how the business is going towards this plan for momentum. Then, get started. So if your plan is just to get new customers, well, you said here’s my plan: I’m building my network. Here’s how I’m going to get more traffic to my website.
All right. Start today, no reason to wait. So if you’ll take those things into account, and you’ll be consistent with it, that’s a way that you can start building and making sure that momentum is going in the right direction for you. So I hope you got something out of that, and thanks for tuning in. With that, we’ll leave you with a quote.