SEO to Grow, Part II
Well hello, and welcome to Episode 35 of Aftershock Weekly. This week we’re going to talk about the all-important Search Engine Optimization. This is our Episode 2 of SEO to Grow. This time, we’re not going to talk about how SEO works, necessarily, but the importance of it and why it’s still very relevant.
So, let’s go through some stats. First off, every day there’s over six million, five hundred thousand searches being done on Google, Bing, Yahoo—Google being the lion’s share at 85% of all searches. It’s a staggering number.
The two most important signals used by Google to rank your site for search are high-quality content and link building. Now, high-quality content can be blog posts, it can be posting new pages on your website. Link building means that these are links that are coming out from other places, pointing back to you, building authority for your page and your website. And the links, the higher the authority of the website that’s linking to you, the higher SEO benefit you’re going to get from it.
The importance of long-tail: fifty percent of search queries are four-plus words long. What does this mean? Well, let’s say you’re looking to buy a home in an area. Well, you’re searching for “homes for sale in [a city.]” Right? So that’s a little bit longer term. You might even be searching for a “four bedroom two bath homes in [a city].” So it’s a very long search, and it’s something that’s important to keep in mind, because those searches over time are going to be easier for you to rank for. So if you know what those long-tail keyword searches are, you can start getting more traffic for those specific searches. There’s going to be less of them, but at the end of the day they’re going to be easier to rank for and get you some quality traffic.
So 75% of internet users never visit page 2 of the search results. Think about the last time you went online and did a Google search, whether it was for buying a new car, or searching for a stat on something. No matter what you were searching for, chances are you found what you wanted on the first page. How many times do you end up on the second page, third page, fourth page? You really don’t. So that’s the important reason you want to optimize your site so that it comes up as an authority and eventually on the front page, so you can start getting web traffic.
Slow site speed. Did you know, after only 2 seconds, your bounce rate will go up by double? And what does that mean? It means that the person comes to your website, and they only come to one page and they leave. That’s what a bounce is—they don’t go to any other pages. So if they go to one page and they leave, that means they didn’t find what they’re looking for, or your page was super relevant to what they were looking for. Usually, though, when it’s the homepage and the bounce rate is high, it’s because you have slow site speed and they didn’t find what they were looking for to begin with.
Lastly, organic search equates to 95% of all web traffic. So we’re going to stop there and wrap up Episode number thirty-five, and we’re going to get into all of this good stuff next week in Episode 3 of SEO to Grow. With that, we’ll leave you with a quote.