Blah, Blah, Blog

Hello, and welcome to Episode 21 of Aftershock Weekly. This week’s episode is called “Blah, Blah, Blog.” You know, I get the question all the time, “Are blogs still relevant? Is this something that we should be putting our time into, and our effort? What are the Best Practices?” Well, the answer is yes. You should still be blogging, you should be putting your time and effort into it, if you want to have organic rankings, if you want to be putting out great content. You can pair it with video—you can literally transcribe your video and turn it into a blog if you want, so you can have both ways of getting your content out there. But let’s talk about Best Practices.

So, how do you write a good blog? On, you’ve got to know your audience. Who are you talking to? Recently we did a series on the different generations. So, start with that. You know, am I talking to a Millennial? Am I talking to Generation X? A Boomer? Am I talking to men, women? And then from there, you’ve got to be an expert in your field. You’ve got to know what you’re talking about.

So, now, you’ve identified your audience. What do they want to know? And on your particular blog post, you can start outlining what your topic is, the different bullet points of what you want to cover, so now you can start filling out your outline of a good blog post that’s going to give great information for your specific topic to your audience. You can boost your writing to the next level with these few steps.

One: hook the reader. This can be sharing a joke, telling an anecdote, giving a statistic, something that’s going to engage them and say, “Hmm, I want to learn more about that.” And keep the topic current and relatable.

Number two: organize your content logically. This is pretty self-explanatory. There’s nothing worse than a blog post that you go to, you’re trying to get the good information, but it bounces all over the place and by the end of it you’re not sure what you were actually supposed to learn. So, use headlines, use bolded text that you need to outline specific areas. Use metaphors to explain complex content. Find a narrative. Stories are how the human brain learns, so the more you can tell it in story form and then inject, logically, your information, the easier it is for people to grasp the topic you’re talking about and to remember it and learn from your blog.

Three: tips for self-editing. Keep things simple, avoid repetition, and read things aloud so that you can avoid speedbumps. Finishing touches: include a call to action. So, at the end of the blog, maybe it’s something you were talking about, a topic of a service or a product that you sell. Simply say, “Would you like more information? Request it here.” Send them to a form so that generate a lead. Or if it’s a product, “Purchase your product here.”

Also, optimize it for SEO. Make sure that headlines are written specifically so that when search engines like Google are reading it, it knows exactly what the blogs are about and it’s sending the right information for people that would be searching for information on your blog.

And then, have a catchy title—just like this, “Blah, Blah, Blog.” It’s pretty catchy. Came up with it myself—not trying to brag. No, I’m just kidding. Most of my titles Amelia comes up with. This one, I will take credit for, though. Next week, we’re going to tell you after you’ve created your blog, how to promote it, and some great tips in Episode 22. So, thanks for tuning in today. And with that, we’ll leave you with a quote.