Setting SMART Goals

Hello. and welcome to Episode 11 of Aftershock Weekly. This week I’m excited to talk to you about setting goals. As you all know, any business that you have, any career that you’re in, any recreation, there’s something you want to accomplish with everything. So today we’re going to talk a little bit about setting goals—and SMART Goals, specifically. SMART is an acronym that stands for: Specific, Measurable, Achievable, Realistic, and Time-bound. So what this is, is a formula of setting goals that’s going to keep you on track. It’s going to say, “Hey, this is my goal. Is it realistic?”

Here is a specific goal that I have in mind. In a scenario that you want to get more web traffic to your business, you would want to set a goal of how many customers you want to get, how many of the people that are actually coming to your site turn into customers, so you can get a website traffic goal. And you can use your ads to measure this, right? So let’s say you have an ad running on Google AdWords, or Facebook Advertising, and you want to generate a certain amount of traffic that you know is going to yield a certain amount of new customers. Well, that’s a Specific goal.

Let’s say the goal is 10 customers. Can you Measure that? Well, absolutely. You know that if you got a new customer, a new purchase, you can Measure how many customers came in.

Is it Achievable? Well, yeah. You want to make sure that you’re setting a Realistic goal, which is our next one, but being Achievable—you don’t want to set something so out there that you can’t accomplish, but you want to stretch yourself. So let’s say, for example, that you were looking at your year over year numbers, and your sales last year, you averaged twenty clients—per month, brand new. Well now, let’s say you want to stretch yourself to twenty-five. What this does is it says, “Okay, how am I going to get this next five customers?” And it gets you in the creative process of what you need to do.

Then you can start putting together the action plan for it, and make it a Realistic goal, and then from there set a Time table. So, obviously, this example is on a monthly basis.

You have a Specific, Measurable, Achievable, Realistic, and Time-table goal that you can now look at in this scenario. So what I would like you to do, if you want, if you have some goals that you have been trying to reach, and you have not put them on paper, I would recommend doing that. It’s really great when you have something to look back at, keep you on track. Also, if you have a team, if you’ve got people that work for you, or you’re part of a group, it helps keep everyone accountable. If you have one goal that everyone’s going after, that helps you say, “Hey, guys, this is the mission. This is the goal. Here’s what each one of us needs to do to accomplish this,” and then there’s a checklist of what needs to be done to get it accomplished.

So with that I want to end with one message to you. No matter what you are currently doing now, I’m going to challenge you to think bigger. The only thing that’s going to keep you from what you really want to achieve in life is: number one, writing it down, and then continuing to go after it. You know, there’s an old saying that you’re six inches away from whatever you want to accomplish and where you want to be, and that six inches is right up here in your brain. So as we’ve talked about before, there’s some fantastic books, there’s some great mentors out there, things that can help you get out of your own way, but one thing that I would recommend to you is to think bigger, and utilize these types of skills—utilize SMART Goals to push you forward, and to move your company, or your business, or your job in the direction you want. If you want more free time, and you said, “I only want to work twenty-five hours a week,” but obviously you need to make a certain amount of money. Well set that as a goal, and then start putting together an action plan of how you can do that. Maybe you want to spend more time with your family, or you want to travel—whatever that is, but put it down on paper and think big. Don’t limit yourself, because the only limitations you have are up here.

So, with that, thanks for tuning in to Aftershock Weekly. Please leave your goals in the comments, I’d love to know what you guys are looking to accomplish and I’d love to follow along in your journey. And with that we will see you next week, and I’ll end with a quote.