Aftershock Weekly | Episode 57 | Perfecting Lead Follow-Up

Perfecting Lead Follow-Up Well hello, and welcome to Episode 57 of Aftershock Weekly. This week we’re going to talk about Lead Follow-up. It’s very important, because you spend a lot of time, a lot of money, and a lot of energy generating leads for your business, and you want to make sure they’re followed up[…]

Aftershock Weekly | Episode 55 | Planned Momentum

Planned Momentum Well hello, and welcome to Aftershock Weekly, Episode 55. This week we’re going to talk again about momentum. We talked about it about six months ago in a video we’d done, but since it’s something that’s ongoing, momentum doesn’t always stay hot or it doesn’t always slow down, and it’s constantly evolving, I[…]

ftershock Weekly | Episode 54 | What the FTA?

What the FTA? Well hello, and welcome to episode 54 of Aftershock Weekly. This week I want to talk to you about a display advertising tactic called geofencing, and then geofencing with FTA—or what we call “Foot Traffic Attribution.” It’s kind of the new, cool technology that a lot of people are using, whether you’re[…]