Aftershock Weekly | Episode 17 | Don’t Fear the Bloopers

Don’t Fear the Bloopers Well, hello, and welcome to Episode 17 of Aftershock Weekly. I’m a little more casual today, as you’ll notice I’ve got our cool Aftershock hats that came in, because I’m going to play golf in 112° heat. What am I thinking? It’s crazy....

Aftershock Weekly | Episode 16 | Logo Logic

Logo Logic Hello, and welcome to Aftershock Weekly, Episode 16. This week, we’re going to talk about what makes a good logo. Now, we both know that beauty is in the eye of the beholder, but there are some common things with a logo that you will find that makes it...

Aftershock Weekly | Episode 15 | The Momentum Mystery

The Momentum Mystery Hello, and welcome to Episode 15 of Aftershock Weekly. This week we’re going to talk about something that’s near and dear to my heart, because being in business for—for quite a while, the topic comes up with a lot of entrepreneurs, a lot of people...

Aftershock Weekly Episode 14 | Building Buyer Personas

Building Buyer Personas Well hello, and welcome to Episode 14 of Aftershock Weekly. Today we’re going to talk about thinking as if you were your own customer, and Buyer Personas. So, let’s start with that. Have you ever sat back and thought, “You know, I wonder if I...