Aftershock Weekly | Episode 15 | The Momentum Mystery

The Momentum Mystery Hello, and welcome to Episode 15 of Aftershock Weekly. This week we’re going to talk about something that’s near and dear to my heart, because being in business for—for quite a while, the topic comes up with a lot of entrepreneurs, a lot of people we work with is Momentum. Something that[…]

Aftershock Weekly Episode 14 | Building Buyer Personas

Building Buyer Personas Well hello, and welcome to Episode 14 of Aftershock Weekly. Today we’re going to talk about thinking as if you were your own customer, and Buyer Personas. So, let’s start with that. Have you ever sat back and thought, “You know, I wonder if I was a customer of my own business,[…]