Over the past two weeks while listening to a podcast and watching a few industry videos, the idea of Smart Questions came up. The common idea is, if you want better answers, then ask better questions. Here are 5 questions, to ask in your business to get better answers that will lead to better decisions. Question[…]
Internet Lead Follow Up In Tuesday’s post “Part 1 of Internet Lead Follow Up,” we looked at the Ninja Ways of the Text Message. Today we are going to look at 3 more important elements of Internet Lead Follow up. Understanding your sales cycle and sending your prospect on the right path for cultivation. In[…]
Internet Lead Follow Up A few years ago when we started searching for our Dodge Grand Caravan we began our search online. My wife and I found one that we liked in Avondale (the other side of the state almost) and submitted a form online for more information. 15 SECONDS after I pushed submit, my[…]
Here are 5 Best Practices for Email Marketing to stay relevant in 2016. Personalization If at all possible (assuming you collect this data), personalize your email in the subject line. I just looked through my promotions folder from today, and of the most recent 100 emails, only 3 had my name in the subject line.[…]
Marketing Your Local Arizona Business Online – Part 2, Display Advertising Have you ever bought something after directly clicking on an online display ad? Before you answer with a quick NO! Let me ask a different question. Have you ever bought anything from a brand that you have seen a display ad for at any[…]
Marketing Your Local Arizona Business Online Marketing your business locally is difficult, regardless of your budget size. There are endless ways to spend money to advertise and market your business. Traditional channels include billboards, TV, radio, direct mail and event sponsorships, while online venues include, search ads, display ads, search engine optimization, email marketing, social[…]