Digital Marketing ROI and What to Measure

Exactly What You Should Be Measuring In today’s digital marketing world, EVERYTHING can be measured.  This fact alone excites my inner-nerd and makes my job fun and rewarding.  Analytics and geeking out on campaign ROI, CTR, CPA, CPC, and other TLA’s(Three Letter Acronyms) is part of our day to day at Aftershock Enterprises.  It is[…]