Search Engine Optimization, or SEO, is one of the most misunderstood practices in the Digital Marketing world. Simply put, the practice of SEO is an ongoing effort to make sure that your website has high authority on Search Engines such as Google, Bing and Yahoo for search queries that your customers would use to find a company like yours. For example if your company sells wax apples, you would want to come up as high as possible on a Google Search for a query like “purchase wax apples” or “wax apples in (your city).”
There are two parts to SEO, Onsite SEO and Offsite SEO. Onsite SEO consists of making sure your content as well as your site coding is easy to read for search engines when search engines crawl your site to index it for information. Offsite SEO consists of building your sites authority for keywords that are relevant to your business by creating quality backlinks to other websites that link to yours as an authoritative reference. EXAMPLE: Wax Apples Online Blog references your site in a link for new Fuji wax apples.
Search Engines are constantly adjusting their algorithm for better search results and better user experience for their customers. That being said, it is extremely important that white hat practices are used to optimize your website and build offsite authority. If bad practices such as purchasing mass backlinks to bogus sites, you risk being penalized and getting blacklisted to where your website will not rank at all in search engines.
Having a dedicated and knowledgeable company handle your SEO is one of the best investments in your business IF web traffic is important to your business. If you are interested on getting a quote for Aftershock Enterprises handling your websites SEO, please call (480) 612-5607 or email email@example.com.