Aftershock Digital is an accredited Google Partner, that specializes in high performing Pay Per Click campaigns to drive quality traffic to your website.
What is PPC Marketing
Paid Search Marketing
Paid search marketing is a critical part of your pay-per-click (PPC) campaign strategy. The best time for someone to see you advertisement is when that customer is searching for your product or service and is actively looking to buy. This is the time when it is imperative for your ad to come up at or near the top of a Google, Bing or Yahoo search.
There is no more important time for your PPC campaign to position your ad in on the search page so your potential customer will see it and respond with a click. This means a well-managed campaign utilizing the proper keywords as well as the correct bid amount to make sure your position on the search is where you want it when you want it.
Well placed display advertising helps build your brand by placing relevant ads in front of specifically targeted customers. In a banner-blind world, it takes specific behavioral targeting to get the mileage out of your budget that will get clicks to your site and customers to your door. Display advertising is the best way to establish your brand as well as stay on the customer’s radar.