Aftershock Weekly | Episode 18 | Marketing to Millennials

Marketing to Millennials Well hello, and welcome to week 18 of Aftershock Weekly. This week we’re going to talk about “Marketing to Millennials”. Is there anything more millennial than Dutch Bros. and white coffee? I don’t even know what white coffee is. Before we get into it, let’s talk about who millennials are. Millennials can[…]

Aftershock Weekly | Episode 15 | The Momentum Mystery

The Momentum Mystery Hello, and welcome to Episode 15 of Aftershock Weekly. This week we’re going to talk about something that’s near and dear to my heart, because being in business for—for quite a while, the topic comes up with a lot of entrepreneurs, a lot of people we work with is Momentum. Something that[…]

Aftershock Weekly Episode 14 | Building Buyer Personas

Building Buyer Personas Well hello, and welcome to Episode 14 of Aftershock Weekly. Today we’re going to talk about thinking as if you were your own customer, and Buyer Personas. So, let’s start with that. Have you ever sat back and thought, “You know, I wonder if I was a customer of my own business,[…]

Aftershock Weekly Episode 13 | Keeping your Customers

Keeping your Customers Hello, and welcome to Aftershock Weekly, Episode 13. Today we have a fun topic that I’m really passionate about, because it’s something you don’t think about a whole lot—especially in the business of helping generate leads. You forget about one thing: the customers you currently have. So, today I’m not going to[…]

Aftershock Weekly Episode 12 | Digital Toolbox

Digital Toolbox Well hello, and welcome to Episode 12 of Aftershock Weekly. Today we’re excited to dive into the Digital Toolbox and give you four tools you can use for the digital marketing for your business. We’re going to talk about Google Analytics, we’re going to talk about MailChimp, we’re going to talk about HootSuite,[…]