Aftershock Weekly | Episode 55 | Planned Momentum

Planned Momentum Well hello, and welcome to Aftershock Weekly, Episode 55. This week we’re going to talk again about momentum. We talked about it about six months ago in a video we’d done, but since it’s something that’s ongoing, momentum doesn’t always stay hot or it doesn’t always slow down, and it’s constantly evolving, I[…]

ftershock Weekly | Episode 54 | What the FTA?

What the FTA? Well hello, and welcome to episode 54 of Aftershock Weekly. This week I want to talk to you about a display advertising tactic called geofencing, and then geofencing with FTA—or what we call “Foot Traffic Attribution.” It’s kind of the new, cool technology that a lot of people are using, whether you’re[…]

Aftershock Weekly | Episode 53 | Questionable Marketing

Questionable Marketing Well hello, and welcome to Episode 53 of Aftershock Weekly. This week I want to propose three questions to you that you want to be asking that’ll help you better define your digital marketing—or should I say overall marketing efforts. Question number one: what is currently working to bring in new customers? Maybe[…]

Aftershock Weekly | Episode 52 | Goals for Growth

Goals for Growth Well hello, and welcome to Episode 52 of Aftershock Weekly. This week I want to talk about something that you probably don’t think about very often. And who I’m talking to today is if you own your own business, whether it’s small or big, whether you’re looking to get re-started into a[…]

Aftershock Weekly | Episode 47 | Facebook Marketing Part 1: Ad Objectives and Strategies

Facebook Marketing Part 1: Ad Objectives and Strategies Well hello and welcome to Episode 47 of Aftershock Weekly. This week, we’re going to start a part of a two-piece series on Facebook advertising. First, we’re going to talk about this week the different types of Facebook advertising. You have Awareness, Consideration, and Conversion. Awareness is[…]